Latest insights, strategies and tips from the award-winning LHA/World, specializing in marketing communications, advertising, website development, and social media management.
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How Custom Mobile Apps Can Help Your Business.

Posted by: LHAWorld Inc. on February 16, 2012 at 9:24 am CDT

New apps are popping up all over, making our lives more convenient in ways we never imagined. From checking the Dopplar to checking in to the airport, we’ve now fully embraced the app concept without skipping a beat. And current statistics show that mobile app use will continue to explode on all fronts. … Read More >>

10 Marketing Resolutions to Make in 2012

Posted by: LHAWorld Inc. on January 10, 2012 at 12:21 pm CDT

This is the month for committing to lofty New Year’s Resolutions that could really make a positive difference in so many ways. Eat less, exercise more, and (of course) come up with a new integrated marketing plan that leverages all the new channels and techniques out there.

But, in today’s marketing arena there are so many new opportunities to reach your customers and new marketing channels to choose from, how do you decide which will be best for your business? How do you decide which resolutions to make? … Read More >>

3 Ideas to Make The Most Of Your Holiday Marketing

Posted by: LHAWorld Inc. on December 12, 2011 at 9:42 am CDT

The holidays offer more than a great occasion to join in all the special festivities. They also provide a wide range of marketing opportunities once you know where to look. Celebrate your existing customers and clients, start relationships with new prospects, widen your sales base, or simply raise awareness for your favorite charity this season. All these goals can begin with the right holiday campaign. And, if you haven’t already started, there may still be time to get a quick last-minute initiative underway. … Read More >>

Black Friday is Coming Early This Year.

Posted by: LHAWorld Inc. on November 18, 2011 at 4:57 pm CDT

After a sluggish Halloween buying season (more browsing than buying), retailers aren’t taking any chances. It seems that Black Friday is coming early this year as pre-holiday sales and midnight openings are already in full swing. Although forecasters are predicting a relatively solid 2011 holiday shopping season, consumer caution remains an issue. However, two things are certain to shape this year’s holiday shopping landscape: the growing number of people shopping online combined with more consumers searching online for the best deals. Smart retailers are taking advantage of these statistics by planning promotional tie-ins with their websites and social media. In fact, Walmart has offered to release its Black Friday circular to its Facebook friends a week early this year. All this may just add up to some good opportunities for great deals this holiday season.

Social Media ROI: 3-Steps to Effective Measuring

Posted by: LHAWorld Inc. on August 11, 2011 at 11:46 am CDT

Whether you’ve already joined the social media revolution, or are simply taking a “wait and see” position, the question of return-on-investment seems to be on everyone’s minds.

We know that a solid social media plan can be effective in many ways including:
• Improved website ranking / SEO
• Increased website traffic … Read More >>

Top 10 Signs You Need a New Website.

Posted by: LHAWorld Inc. on June 9, 2011 at 12:50 pm CDT

Today’s websites are so much more than the static online corporate brochures of the past. They are now lead-generating, sales-producing, and brand-strengthening powerhouses. Marketing and technology have finally merged to make websites into extensions of your sales department, your customer service department, your research, marketing, public relations, and corporate communications departments combined. Websites are now the fluid central hub of all your current marketing communications, and all that includes traditional, online, social media and more. … Read More >>

Is There Still a Place for Direct Mail?

Posted by: LHAWorld Inc. on April 12, 2011 at 4:54 pm CDT

Remember the days when you’d go to the mailbox and find it overflowing with direct mail marketing messages? Those of us who saw the crest of the direct mail wave first-hand remember it fondly. Back then it was easy to calculate the return on investment based on a 3-5% response rate.

But that world came to a screeching halt with the advent of the digital age. Online marketing became … Read More >>

SEO. What REALLY Works. (It’s not just about keywords!)

Posted by: LHAWorld Inc. on March 10, 2011 at 9:02 am CDT

Search Engine Optimization (SEO). It’s more than pay-per-click, and it’s not just about keywords. But it is essential to getting found from your prospect’s natural online searches. Get found. Get found now. Get found first. Is SEO the key to everything online?
… Read More >>