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10 Marketing Resolutions to Make in 2012

Author: LHAWorld Inc.

Date Posted: January 10th, 2012

This is the month for committing to lofty New Year’s Resolutions that could really make a positive difference in so many ways. Eat less, exercise more, and (of course) come up with a new integrated marketing plan that leverages all the new channels and techniques out there.

But, in today’s marketing arena there are so many new opportunities to reach your customers and new marketing channels to choose from, how do you decide which will be best for your business? How do you decide which resolutions to make?

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Here are some ideas to consider for your list of 2012 Marketing Resolutions:

This one is at the top of the list for good reason. As marketing trends continue to evolve at the speed of light, it may be tempting to jump on the bandwagons without pause. But before embarking on any new marketing initiative, it always pays off to get the key benchmarks, define your success and return-on-investment goals, and then plan the measurement methods to keep it all on track. This applies equally to both traditional marketing and new marketing techniques alike.

RESOLUTION #2: Get Mobile.
It’s the fastest growing marketing segment. It’s the new way for your customers and prospects to get immediate information and take immediate action. Leverage this technology now. Take advantage of the on-demand, impulse-driven consumer mentality. Build mobile sites and landing pages. Think smaller, streamline; tie in QR Codes.

RESOLUTION #3: Make Social Media Count.
It can make all the difference to your bottom line OR it can become a black hole, eating up endless time and money, depending on your approach. A social media campaign should not be taken lightly. Starting a successful social media initiative means preparing a comprehensive plan, making a commitment to be vigilant, and dedicating the necessary resources to make it all happen the right way.

RESOLUTION #4: Refine your website.
As technology evolves and search-engine algorithms change the way they perform, customers and prospects also change the way they prefer to access information. This results in the ongoing need to refine your website to reflect today’s marketing arena and avoid appearing dated. Now is a good time to revisit your site to make sure it is still on the leading edge and working hard to bring you those qualified leads on a consistent basis.

RESOLUTION #5: Sharpen your landing pages, test, and repeat.
The best landing pages are those that are an immediate and clear payoff to the leading link. Landing pages bridge the gap between, “I’m a shopper” and “I’m a buyer.” They can perform several functions but it all comes down to the right information (and only the right information) to compel action at the right time.

RESOLUTION #6: Cross-sell/up-sell. Always.
Don’t leave opportunities “on the table” due to the lack of simple cross-sell or up-sell techniques. One of the most effective catalog tools around is the dynamic “you might also like…” phrase. Each marketing channel today comes with an abundance of cross-sell opportunities. Don’t forget to add those into your consistent marketing message(s).

RESOLUTION #7: Tie it all together.
Ahhh, the power of integrated marketing squared. An effective website is essential. A blog and e-newsletter is key. An integrated Social Media program is great. But, tying them together… well, that ‘s where the magic happens. Rankings, lead generation, customer acquisition, increased market share. It all starts by integrating all your marketing efforts in a comprehensive way to get the results you’re counting on.

RESOLUTION #8: Try something new.
With all that today’s new way of marketing has to offer, now may be just the time to commit to trying something new. An online social media sweepstakes may be a great way to engage your customers and prospects. Or how about using QR codes or “check-ins” to reward your best customers with special deals. Test out some of these techniques to find out how viable they are for your business.

RESOLUTION #9: Try something old.
Hand-written letters or notes are at the top of the list for communicating in a special and personal way that will help you stand out from the crowd.

RESOLUTION #10: Remember the basics.
With all the new marketing channels – with all the groups, fans, and followers – it may be easy to get distracted or worse… to fragment your brand or your message. That’s where having a comprehensive marketing plan up front can help to keep all initiatives on strategy and in focus.

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These 10 Marketing Resolutions will get you started on the right track for a strong 2012. However, with any list of Resolutions, the tough part is always sticking to them with discipline and consistency. And your marketing Resolutions are no exception to that challenge. But the payoff is well worth the effort!

And, if you need a little help along the way, don’t forget to call us at 630-832-4828.

Happy New Year!

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