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10 Reasons to add QR codes to your marketing today

Author: LHAWorld Inc.

Date Posted: November 3rd, 2010

You’ve probably heard about QR (Quick Response) Codes being all the rage in Asia. You may have even seen them popping up here and there and wondered what they were (“Another bar code?”). At this point you may not be sure why you would ever want to use them at all. Well, that’s all about to change.

QR Codes are those amazing little square barcodes that have unlimited potential. To access QR codes, all you need is a smartphone and a QR-Reader App (a free download). Then you’ll be on your way to unlocking the world of ­targeted mobile marketing. Scanning the codes can instantly bring you photos, websites, videos, text messages, tickets, maps, pdfs, and a host of other instant information. Codes can even place phone calls for you. The ­possibilities are endless.

Here are 10 ideas on how to use QR Codes in your next ­marketing campaign.

Use QR Codes to LINK YOUR CUSTOMERS AND PROSPECTS TO:

1. Your website where they can find out more about your company.

2. A promotional video that enhances your sales message

3. Coupons or special offers and promotions

4. Donation forms for silent auctions and fundraising events

5. A text message with reviews, descriptions, invitations…

6. A phone number that automatically is set to dial

7. Background info for gift items… Nutritional Info for food items or tech specs for electronics

8. Corporate or sales brochures (think tradeshows)

9. Ticket information

10. The sign-up form for your newsletter

Yes, you can place these little codes on print ads, store windows, tradeshow booths, tshirts, hats, outdoor signs, drive-through’s, packaging, inserts, postcards, envelopes, business cards… The list goes on and on. Once you start considering all the ways to capture the mobile media market while communicating your message you’ll want to get started today.

4 Responses to “10 Reasons to add QR codes to your marketing today”

  1. Thanks for your article. It changed my mind! Thanks!

  2. QR CODE says:

    Personally, the most important reason to add a QR code in marketing is because of the direct relation you can get with customers and prospects by applying this 10 you gave. Thanks for sharing this!

  3. Lorene Posik says:

    Then finally a very good writing related to the topic, keep up the great work and therefore I wish to examine much more of your stuff in the longer term.

  4. found your site on del.icio.us today and really liked it.. i bookmarked it and will be back to check it out some more later

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