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Top 10 Signs You Need a New Website.

Author: LHAWorld Inc.

Date Posted: June 9th, 2011

Today’s websites are so much more than the static online corporate brochures of the past. They are now lead-generating, sales-producing, and brand-strengthening powerhouses. Marketing and technology have finally merged to make websites into extensions of your sales department, your customer service department, your research, marketing, public relations, and corporate communications departments combined. Websites are now the fluid central hub of all your current marketing communications, and all that includes traditional, online, social media and more.

If this does not describe your current website, it might be time to revisit your site and the strategy behind it. With all the benefits today’s web best practices offer, updating your site is an easy decision to make. But how do you know when it is the right time to update your site? Here are the top 10 signs to watch for:

1. Your site traffic is painfully low and it is not bringing in new leads
OR, the leads coming in from your site are not good quality prospects.

2. Your sales department is NOT using your site as direct sales support
OR they are actively trying to avoid sending prospects to your site at all.

3. Your message, products, and/or services have changed but your current site does not reflect those changes.

4. Long load times on your existing site cause visitors to “bounce” away before they even get a chance to see your message.

5. The look and feel/design of your site no longer reflects the image of your company or brand.

6. Your current site is not built for your internal staff to easily update content regularly OR you are unable to update your site at all without costly fees.

7. Your site is no longer fully functioning on all browsers
OR your site is no longer functioning on ANY browsers.

8. Today’s technology (SEO, videos, social media tie-in, etc) is under leveraged or not used at all.

9. Yesterday’s technology (ex: long animated introductions that prospects want to skip) is over used on your site.

10. You may not currently have a site at all… Now’s the time to act!

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