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How Custom Mobile Apps Can Help Your Business.

Author: LHAWorld Inc.

Date Posted: February 16th, 2012

New apps are popping up all over, making our lives more convenient in ways we never imagined. From checking the Dopplar to checking in to the airport, we’ve now fully embraced the app concept without skipping a beat. And current statistics show that mobile app use will continue to explode on all fronts.

Consider the following:

  • Mobile is expected to surpass PCs as the most popular way to go online within the next 5 years
  • Global downloads of mobile apps are expected to reach over 76.9 billion by 2014
  • US mobile-commerce revenues are expected to hit 31 billion by 2016

Research predicts that companies will increasingly shift their marketing budgets to the mobile channel, and begin using cutting-edge apps to capture marketing and sales opportunities they may currently be leaving on the table. This growth in mobile app technology is not only within lifestyle applications, but within the business world as well. From mobile payments to location-based services, these new apps are now making it possible for even the smallest businesses to enjoy the advantages mobile technology has to offer. And as technology evolves it becomes continuously easier to market specifically to your prospects using apps.

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Ready to jump in but not sure what a custom business app can do for your company? Here are some ideas to get you started:

  • A custom demo app could help sales pros easily share different product demos on the go.
  • Customers may appreciate an app that gives them a useful way to tap into your expertise no matter where they are.
  • Business professionals could save time with an app that tracks business travel and related expenses automatically.
  • Road warriors may get more accomplished if there was a mobile app to find good prospects that happened to be en route to their current sales calls.
  • Field technicians may get more done with an app to get key information, directions, maps, or forms while they are on the road.

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The uses for apps in business are limited only by imagination. So, whether you are looking to stand out from your competitors, enhance your brand image, strengthen customer loyalty, or all of the above – there could be an app for that… with your name on it!

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If you’ve got an idea for an app of your own, give us a call at 1-630-832-4828 x 7 to get started today.

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