
February is the month to take a break from our hectic schedules and celebrate LOVE. February 14th brings Valentine’s Day which means, among other things, hearts, flowers and chocolates aplenty… and who doesn’t enjoy a good Valentine’s Day card? These are all terrific ways to celebrate.
But what is the real meaning of ‘Love’? We looked it up on Wikipedia and found the following: “Love is a virtue representing all of human kindness, compassion, and affection… the basis for all being.”
It is in this spirit that we’d like to focus today’s SPECIAL ISSUE on two organizations that work to bring hope, respect and compassion to our world in different ways. It is our small way of showing that through marketing we can help make a difference. … Read More >>
Reflecting back on the marketing strategies you were involved with during 2010 may leave you wondering why despite all of your efforts, you didn’t get the results you were hoping for.
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Ahh, the holidays — the perfect time of year for gift-giving, card-sending, song-singing… and marketing!
Contrary to popular belief, the holidays are a terrific time to do some last-minute sales and marketing. … Read More >>
You’ve probably heard about QR (Quick Response) Codes being all the rage in Asia. You may have even seen them popping up here and there and wondered what they were (“Another bar code?”). At this point you may not be sure why you would ever want to use them at all. Well, that’s all about to change. … Read More >>
To compete in today’s market, manufacturing companies not only need to have the latest machinery and the most innovative products, they also need to be tuned into current trends that will bring them the business they need to be competitive. One of the newest trends that manufacturing companies are using to promote their businesses is social media. Social media sites such as Facebook, Twitter, and LinkedIn can give businesses instant credibility and open direct lines of communication to customers and prospects alike. Until now these social media sites have been under utilized by manufacturers, but that is all changing. Statistics show that
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Do you find yourself still thinking that Facebook and Twitter are really only effective in the consumer realm? That social media is not relevant in the nuts-and-bolts world of business-to-business marketing? Well, as more and more b-to-b companies are using social media as part of their integrated marketing programs, the results are beginning to surface. Social media and blogging are finally successfully getting integrated into the mainstream world of traditional b-b marketing.
Most of us remember waiting for that special catalog to arrive in the mail. Whether it was the latest fashions, that toy catalog we got excited about as children, or even a seed catalog that offered us an array of flowers, fruits and vegetables – we would pour over them and admire all the items on those glossy pages. The more detail the catalog offered, the better we liked it.
Many people in advertising today believe that catalogs are no longer viable. They have served their purpose and it is time to move on to more innovative types of marketing. These people couldn’t be more wrong. … Read More >>
It’s All About Your Goals!
You may have been lead to believe that comparing social media marketing to traditional marketing is like comparing rocks to radishes, that these two types of marketing have nothing in common. However, nothing could be further from the truth. … Read More >>