Download the free Colorology App here:

Colors have a psychology all their own. Did you ever wonder what the colors you choose are really communicating to the world around you?

With Colorology you’ll know up front if certain colors are the right choices for the purpose you have in mind… or not! Whether it’s for a company logo, a website, an ad design, or any number of high-­impact purposes, Colorology will guide you to the best color choices that lead to the best results.

Colorology Features:
• Learn the psychology at work behind each color.
• Master how to use colors for maximum impact.
• Find out which colors are safe choices to use.
• Discover each color’s attributes/characteristics.
• Quickly find the RGB breakdowns of each color.
• Share color choices with friends or colleagues.

Launch is set for early 2012.

www.jobpack.com

Elgin IL-based JobPack Inc. reached out to LHA/World to design and develop their new software solutions website. The challenge was to effectively communicate their their full range of products in a quick, concise, and engaging way while driving traffic to their online demo and 2-minute analysis form.

By using a series of strong customer-focused photo-montages emphasizing the large-scale manufacturing sector, and then breaking the software product offerings into three main categories on the home page, visitors can immediately self-qualify, and quickly choose their area(s) of interest. An Online Demo and a “2-minute Analysis” were added to enable prospects who are unsure of their need an easy way to assist in making that determination. And finally, by adding the “action links” in the center of the page the user can easily take control and enjoy immediate access to several key features.

All these elements, along with a comprehensive SEO package will allow JobPack to capture relevant web traffic while streamlining their sales process and strengthening their conversion rates.

Gailani & Associates is a premier full service interior design firm specializing in custom window treatments for commercial and residential clients.

LHA/World is a full-service marketing communications and web development firm specializing in the development of results-driven marketing solutions for both business-to-business and consumer-driven applications.

The Challenge
The challenge was to effectively communicate the Safco brand and maintain their position as a high-quality low-cost resource, while shifting the design to a more subtle and professional look with a customer-focused soft-sell appeal.

The Solution
In the new design the main cover photo focuses on the customer. The new headline ­maintains the Safco commitment to low pricing and quality service while emphasizing the company history and reputation as a trusted resource. Bulleted copy was added to capture the benefits of trusting your order to Safco. One thing that didn’t change was the focus on the three product offers at the bottom of the page. Showing these carefully-selected ­products and their special pricing remains a solid way of reinforcing the Safco commitment to the best quality products at the best prices.

The Results
As the covers (both the control and the test versions) go to the printer we anxiously await the results. Which do you think will pull the greater response?