ACCP – Catalog

Market: Medical / Pharmaceutical
Service: Association Catalog
Client: American College of Chest Physicians

Objectives: To increase revenue for a poorly ­performing ­catalog selling ­educational products and programs to ­members of the ACCP. ACCP ­includes critical care and ­pulmonary physicians and their practice groups ­worldwide.

Results: Direct mail response was 53%, while revenue ­increase was 86%! Through a skillful blend of all aspects of ­direct marketing and design, this client’s ­audience was profitably expanded ­beyond their membership.