LHA/World Launches new Hassett Moving Website

Author: LHAWorld Inc.

Date Posted: December 8th, 2010


Elmhurst IL-based Hassett Commercial Moving and Storage already had a well-known name and a long history in this region, but needed a website to reflect their current level of quality and professionalism. To do this they reached out to LHA/World to develop their website and online email marketing campaign.

The Challenge
The challenge was to effectively communicate Hassett’s depth of knowledge, professional nature and wide service offerings to both their business target audience and their residential prospects as well. The site and the corresponding email campaign needed to speak the same language and reflect Hasssett’s established positioning as an ­authority in the field.

The Solution
By using strong customer-focused photography and headlines on the home page, we were able to quickly and effectively communicate the Hassett difference. The emphasis is on the customer and solving their unique needs which is reinforced by the use of powerful client testimonials from diverse businesses and industries. Using headline copy including the “plan”, the ­“people”, and the “details;” quickly establishes Hassett’s unique approach. By including a “Move Coordinator’s Resource Kit” Hassett also demonstrates their committment to providing true value-added services. Check out the site today and don’t forget to make Hassett your first call when planning your next move.