Once the objectives are clear and the target has been uncovered, the second step in our process is to sharpen our AIM and develop a strategic plan. The plan will be designed to leverage your specific strengths, and reach your target audience in the most precise and effective manner. This strategic foundation will ground all marketing and advertising communications insuring consistency and maximum impact. It is this strategy that then guides all steps to follow.

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Our exclusive process was first branded in 2002 as the Real World Marketing Process. Today its just known as A3 (Ask/Aim/Action), and it works! ...on ads, catalogs, websites, direct mail, and more.