Amica – Direct Mail

Market: Insurance
Service: Direct Mail
Client: Amica Insurance Co.

Objectives: Develop a customer acquisition direct mail package designed to appeal to prospects who want to pick their own custom ­coverage and custom costs.

Results: While focusing on the fact that one policy does not fit all, we were able to showcase a key differentiator: the new product offerings, ­including many guaranteed level premiums. Prospects were compelled to find out more about this insurance that is “Designed Around You”.